Sony wants you to steal their signs

Sony is making 1,000 yard sign sized billboards with working lights and ladders advertising their upcoming PS3 game LittleBigPlanet. They will be placing these signs in Los Angeles, San Francisco, and New York, and are actually hoping people will steal them. Why would they want their signs stolen? Because they believe that the stolen signs that end up on Ebay will be great advertising for their game.



Do you think this is a good idea, or waste of money?

Source: G4 - The Feed - Sony: Please Steal Our Signs

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